We Create Outstanding App Design in London to Win the World Market

Design thinking is in the DNA of our devoted professionals. We hone every single user interaction detail, craft engaging and addicting experiences, and create the outstanding applications that bring exceptional value to the enterprises regardless their scale or businesses area.

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Creating Products Users Adore by Designing People-First

Software design is the core think when it comes to usability and involvement of users. A newcomer may be easily distracted by new function concept, layout idea and, as a result, will not use the app even if it is based on a great idea.

The expert designers from London know how to make amazing concept gain the market and start bringing income. The thing is that the successful products are built with actual people in mind. They come from fundamentally understanding users first, and developing real-world apps that reply to their needs and motivations. This is the way the perfect team work. We create the products for a state of mind.
The distinction among people-first and product-first approach
It is quite easy to design product-first, but not so efficient. This way you create anidea, and then think of implementing it into real life and needs.
The people-first design is hard to create in case you don’t essentially apprehend the users.
Our London designers perfectly understand how people interact with their gadgets, how they fill when tapping or zooming, what they suggest when opening this or that menu. When developers get the purpose of the app, the problems, that it should solve, they start to create the design, aiming at the handiest interaction and the best user experience.
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    Identify the feeling
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    Consider context
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    Find the motivations
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    Get to understand the users’ values

The primary rule in studying the customers and designing people-first is to become aware of the emotions we are working for.

When the developers create apps in London, they start from a brainstorm: how do people feel before they open the app? How do they feel after?

When they identify these feelings, they can reveal the expectations of users and create products that perfectly fit them.

How people feel after they open the app is the baseline knowledge to start from when creating something people will surely use. But people live in a particular place, time, or routine — those are all going to affect the way users feel about the product, the manner they use it, and how frequently they need it.

For instance, if the user’s context is urgency (rushing to work or other urgencies) the layout should reply to that: streamline it, reduce cognitive load, and keep the bells and whistles for less pressing contexts.

While designing people-first, our London designers ask: what is my users current context? We always acknowledge and embrace what we know about it during the development process.

The third rule is to understand the user’s motivations and how they are prioritised.

There are two matters to maintain in mind: know the surface trouble people are trying to solve, but additionally how hard they suppose that task to be. The value the product has depends on whether users reach that undertaking and their happiness in getting there.

As an example, every person who needs to travel from point A to point B on demand has a plethora of options in London: it is a crowded and convenient marketplace for citizens. But they don’t necessarily make their clients equally glad. That depends on what else they are influenced by, except getting a ride and that is going to put an impact on product use and logo loyalty.

Our designers in London regularly ask: aside from the task, what does the user’s happiness depend on? When we understand what makes the users happy, we can identify the opportunities to not only meet the bar but to exceed it. That is the best way to develop a path to building strong loyalty.

The last step in getting to know the users is to understand their values.

This means an understanding of what people are they, and how their history, heritage, and life environment have influenced them over the years. Together these form a filter that allows deciding how the users relate to, understand, and embrace the product.

To understand that, the London team accumulate fundamental demographic data like age, gender, hometown, and education, and also particular details about the life experience relevant to the app

Web Design Trends

We stay in time when technology is growing in geometrical progression. Trends and improvements in layout have been considerably changing in past years so we would like to pay particular attention to the predominant tendencies, which are actual right now.

Some practices that are commonplace are: integrating websites with social media, encouraging site visitors to subscribe to emails, rapid site loading time, and so forth. These kinds of practices have one intention - to make the mobile app experience easier and much less frustrating.


Mobile-friendly design is desired. The first component that catches a watch is that mobile web layout has to turn out to be the new rule of the designing area and websites are becoming more mobile friendly. The designers pay tremendous interest on their sites to properly work on mobile devices to keep up with the growing Internet use on phones and tablets.

The flat layout is a trend on its rise. The minimalist UI is developing and evolving into something greater favourable for a mobile interface, ‘Material design’. Material design is basically a result of Google’s set of tips for better layout keeping in view the mobile users. It supports higher mobile surfing through enhancing the visible and motion experience. It is nearly equal to flat design, but with layering, subtle gradients and animation to make the touch experience worthwhile.

Micro-interaction is another popular tendency. All of us have seen such micro-interactions on different websites in which a small signup box appears in front of a site, and everything else within the background goes fade. Thus, micro-interactions encourage extra user engagement.

If you need to create a mobile-friendly website, our London team is ready to create the custom solution in compliance with your needs and latest trends to open new horizons for your business.
Client Relationship Management
Our London team strive for perfection both in technical issues as well as in the customer support. A part of the success consists in making the clients satisfied. We can definitely say that the most of the clients had nothing but positive comments to give us. We have elaborated the strategy of communication, which allows us to achieve the full understanding with clients of our agency of app design in London.
We know our strengths
Our team consist of highly qualified experts in software design and development. For each new project, we appoint those people, who fit the most. Each designer has his or her special strengths: deep information of typography, shade theory, artwork, and a hefty dose of experience operating on similar projects.
Too frequently designers succumb to their personal visions of grandeur, transferring their attention far from the actual problem solving and focusing alternatively on issues of composition, layout, or diverse interactions that they need to be best. Considerable time can be spent perfecting a design for layout’s sake. But when everybody work in a team, they always exchange the views to offer the best solution for every project without wasting time on personal ambitions, as teamwork is something that make us the best.

App Design Process

The developers dive deep into the business needs to discover the audience, their behaviours, client’s goals, and the obstacles to fulfilment. The discovery process is part brainstorm, element innovation, part refinement and part communication between your corporation and our team.It frequently occurs in the London headquarters. However, it is not a leisurely walk — we are exquisite speedy thinkers and short research equipped to aggressively discover ideas, reject aside ideas, and question each assumption. In the end, we are doers, not talkers, so we test, play, explore, give way, get back up and make everything done in the best way possible.

We adore designing interactive prototypes, but to build them it is needed to create user experience maps first. They help us create a solid foundation to scope out the app’s functionality, take into account its essential features and recognise the interactions between all elements to create an enjoyable user experience. The policies for iPhone and Android app development are comparable but exclusive. Or perhaps you want a cross-platform, responsive web app design. Whatever the platform, the designers will discover how users get from point A to point B, and also you get to revenue C.

Once the fundamentals are built, the real work starts. It is time to arrange everything: systems, screens, animations, responsive buttons — the elements for app design magic. The team create several mockups and approve the concept. On its basis the detailed sketches will be prepared for every screen, elaborated according to the UX tests.

Our developers make the interactive prototypes early in the process and never forestall iterating and user testing. Whether your app lives in a store or function inside the enterprise, the team of sophisticated developers will optimise the experience.

At the same time, designers work on the UI. The designers are also creating the app's logo, addressing the user’s needs, and tapping into the heartbeat of the target audience. Using mind maps, market studies, use cases, and cultural trends, the creators explore what motivates the customers. They also play dress-up with your wireframes, adding the features and finishing touches that make stronger the logo and resonates with your customers.

Common ground

We know how to build strong relations with the clients, and every app specialist follows the general rules of interaction:

  • Recognise the task: we investigate the problem and never skip over the discovery phase. Our design experts always try to understand the fundamentals of the enterprise, the people who work there and those, who use the services or purchase goods.
  • Aesthetics are significant, but not more important than the remaining usefulness of the product.
  • It is no longer about us. We firmly believe that the client is a central figure in app development process. Our designers always open for communication and ready to realise your most bold ideas using their experience and skills.

App design, London: Professionals for hire

If you are still sceptic about whether to hire professionals for design or not, we can offer you the extensive portfolio of our previous projects, so that you were convinced that our London team is the proper choice for you.

Our task does not stop with the design creation. We make certain it is perfectly promoted in the market too. We comply with the most recent trends in the market, and we integrate them with our experience. The result, as you will see is nothing but perfection.