Design thinking is in the DNA of our devoted professionals. We hone every single user interaction detail, craft engaging and addicting experiences, and create the outstanding applications that bring exceptional value to the enterprises regardless their scale or businesses area.
Creating Products Users Adore by Designing People-First
Software design is the core think when it comes to usability and involvement of users. A newcomer may be easily distracted by new function concept, layout idea and, as a result, will not use the app even if it is based on a great idea.
- Identify the feeling
- Consider context
- Find the motivations
- Get to understand the users’ values
The primary rule in studying the customers and designing people-first is to become aware of the emotions we are working for.
When the developers create apps in London, they start from a brainstorm: how do people feel before they open the app? How do they feel after?
When they identify these feelings, they can reveal the expectations of users and create products that perfectly fit them.
How people feel after they open the app is the baseline knowledge to start from when creating something people will surely use. But people live in a particular place, time, or routine — those are all going to affect the way users feel about the product, the manner they use it, and how frequently they need it.
For instance, if the user’s context is urgency (rushing to work or other urgencies) the layout should reply to that: streamline it, reduce cognitive load, and keep the bells and whistles for less pressing contexts.
While designing people-first, our London designers ask: what is my users current context? We always acknowledge and embrace what we know about it during the development process.
The third rule is to understand the user’s motivations and how they are prioritised.
There are two matters to maintain in mind: know the surface trouble people are trying to solve, but additionally how hard they suppose that task to be. The value the product has depends on whether users reach that undertaking and their happiness in getting there.
As an example, every person who needs to travel from point A to point B on demand has a plethora of options in London: it is a crowded and convenient marketplace for citizens. But they don’t necessarily make their clients equally glad. That depends on what else they are influenced by, except getting a ride and that is going to put an impact on product use and logo loyalty.
Our designers in London regularly ask: aside from the task, what does the user’s happiness depend on? When we understand what makes the users happy, we can identify the opportunities to not only meet the bar but to exceed it. That is the best way to develop a path to building strong loyalty.
The last step in getting to know the users is to understand their values.
This means an understanding of what people are they, and how their history, heritage, and life environment have influenced them over the years. Together these form a filter that allows deciding how the users relate to, understand, and embrace the product.
To understand that, the London team accumulate fundamental demographic data like age, gender, hometown, and education, and also particular details about the life experience relevant to the app
Web Design Trends
We stay in time when technology is growing in geometrical progression. Trends and improvements in layout have been considerably changing in past years so we would like to pay particular attention to the predominant tendencies, which are actual right now.
Some practices that are commonplace are: integrating websites with social media, encouraging site visitors to subscribe to emails, rapid site loading time, and so forth. These kinds of practices have one intention - to make the mobile app experience easier and much less frustrating.
App Design Process
The developers dive deep into the business needs to discover the audience, their behaviours, client’s goals, and the obstacles to fulfilment. The discovery process is part brainstorm, element innovation, part refinement and part communication between your corporation and our team.It frequently occurs in the London headquarters. However, it is not a leisurely walk — we are exquisite speedy thinkers and short research equipped to aggressively discover ideas, reject aside ideas, and question each assumption. In the end, we are doers, not talkers, so we test, play, explore, give way, get back up and make everything done in the best way possible.
We adore designing interactive prototypes, but to build them it is needed to create user experience maps first. They help us create a solid foundation to scope out the app’s functionality, take into account its essential features and recognise the interactions between all elements to create an enjoyable user experience. The policies for iPhone and Android app development are comparable but exclusive. Or perhaps you want a cross-platform, responsive web app design. Whatever the platform, the designers will discover how users get from point A to point B, and also you get to revenue C.
Once the fundamentals are built, the real work starts. It is time to arrange everything: systems, screens, animations, responsive buttons — the elements for app design magic. The team create several mockups and approve the concept. On its basis the detailed sketches will be prepared for every screen, elaborated according to the UX tests.
Our developers make the interactive prototypes early in the process and never forestall iterating and user testing. Whether your app lives in a store or function inside the enterprise, the team of sophisticated developers will optimise the experience.
At the same time, designers work on the UI. The designers are also creating the app's logo, addressing the user’s needs, and tapping into the heartbeat of the target audience. Using mind maps, market studies, use cases, and cultural trends, the creators explore what motivates the customers. They also play dress-up with your wireframes, adding the features and finishing touches that make stronger the logo and resonates with your customers.
We know how to build strong relations with the clients, and every app specialist follows the general rules of interaction:
- Recognise the task: we investigate the problem and never skip over the discovery phase. Our design experts always try to understand the fundamentals of the enterprise, the people who work there and those, who use the services or purchase goods.
- Aesthetics are significant, but not more important than the remaining usefulness of the product.
- It is no longer about us. We firmly believe that the client is a central figure in app development process. Our designers always open for communication and ready to realise your most bold ideas using their experience and skills.
App design, London: Professionals for hire
If you are still sceptic about whether to hire professionals for design or not, we can offer you the extensive portfolio of our previous projects, so that you were convinced that our London team is the proper choice for you.
Our task does not stop with the design creation. We make certain it is perfectly promoted in the market too. We comply with the most recent trends in the market, and we integrate them with our experience. The result, as you will see is nothing but perfection.